About us
Prioritizing the African Consumer

We put the African consumer at the center by making high quality, ready to wear items that are specially curated for our diverse morphology and culture. We are creating a conscious and impactful brand that Africans can be proud of.

OUR VISION IS TO ADVANCE
Development Through Fashion

We strongly believe that part of Africa moving forward is having enough confident individuals who believe in their capabilities enough to push ahead. By manufacturing clothes that help boost self-confidence and creating a brand they can identify with, we are playing a very small role in moving our continent forward and at the same time expanding an industry that has so much potential in Africa but is highly underrepresented on the world stage. The industry of affordable ready to wear everyday fashion.

ABOUT THE FOUNDERS


LaKelle was founded in 2017 by us, Sharon and Viola, both born and raised in Buea, Cameroon. While growing up, we were blessed with a front seat view of hard working parents who literally came from a small village in the North West Region of Cameroon called Babanki Tungo with nothing and became noble figures in their community while maintaining jobs and capitalizing on several business opportunities. They provided employment (still do….) to alot of Cameroonians building a strong sense of worth. In our world, everything was possible, and we have held on to this philosophy since then. We moved to the United States after high school to further our education, where we both ironically graduated with a Bachelors in Accounting and an MBA. We always wanted to move back to Cameroon and be a part of the solution to Africa’s development. In 2017 we decided to set off on this journey of providing simple, chic affordable and size inclusive fashion to the African consumer. Besides being fashion enthusiasts, we had no prior industry experience, but we rolled up our sleeves and worked. There has been a lot of learning and growing (still learning and growing…) and we are humbled and grateful to see the LaKelle impact. We are both wives and mothers and love sports (Go ManU), good food and a good vacation.

Our Mission Is To...

Manufacture quality international standard apparel and accessories in Cameroon leveraging our diversity and ingenuity as “Africa in Miniature”. We aim to showcase our creativity, abilities, talents and capabilities and change the narrative of what it means to be Made in Cameroon.

At the center of it all is dignity. Dignity not only for the professionals behind the machines but for the African consumer who mostly depends on second hand imported goods when looking for “affordable quality apparel”. Lakelle is writing a different story, putting at the center of operations our employees by valuing their contribution and creating an environment of worth, self-esteem and self-respect in a country where blue collar workers are often minimized.
We are creating access to quality lifestyle fashion!

OUR Conscious Five Attributes
Ethical

We value our employees where it matters with competitive compensation, great working conditions and a work life balance

Sustainability

We repurpose unused fabric to support our accessories line

Quality

Our specially sourced quality fabrics are build to last

Timeless

Our pieces are timeless and outlive trends

No Dumping Policy

Every piece of clothing will be sold or repurposed