ABOUT US
LaKelle is a creative studio founded in 2017 by two sisters, Sharon and Viola. Both born and raised in Buea, Cameroon, they grew up blessed with a front-seat view of hard-working parents with modest upbringings. Originally from Babanki Tungo in the north-west region of Cameroon, their parents worked their way to becoming noble figures in their community while maintaining jobs and capitalizing on several business opportunities. In their world, as in most Cameroonians, everything is possible. Both sisters then moved to the USA, where they studied and graduated with a bachelor's in Accounting and an MBA. Their willingness to be a part of the solution to Africa's development pushed them to come back to Cameroon and start a brand that has meaning. In 2017, they decided to set off on a journey to provide practical, affordable, and size-inclusive fashion to the African consumer. Besides being fashion enthusiasts, they had no prior industry experience but rolled up their sleeves and worked. Learning and growing from the process, they have been building an impactful trajectory for LaKelle in Cameroon.
LaKelle is a creative studio founded in 2017 by two sisters, Sharon and Viola. Both born and raised in Buea, Cameroon, they grew up blessed with hardworking parents with modest upbringings. Hailing from Babanki Tungo in the North West Region of Cameroon, their parents worked hard to become noble figures in their community while holding down jobs and taking advantage of several business opportunities. In their world, as in that of most Cameroonians, anything is possible. The two sisters later moved to the United States, where they studied and earned a Bachelor’s degree in Accounting and an MBA. Their desire to be part of the solution to Africa’s development pushed them to return to Cameroon and launch a brand that made sense. In 2017, they decided to embark on a journey to provide practical, affordable and inclusive fashion for the African consumer. Besides being fashion enthusiasts, they had no prior experience in the industry, yet they rolled up their sleeves and worked. Learning and growing through the process, they built an impactful trajectory for Lakelle in Cameroon.
OUR VISION
Advance development in Africa through confidence.
" We strongly believe that part of Africa moving forward is having enough confident individuals who believe in their capabilities enough to push ahead."
Viola & Sharon
OUR VISION
Contribute to development by restoring dignity and confidence to Africans.
"We believe that for Africa to move forward, there must be enough confident people who believe in their abilities enough to move forward."
Viola and Sharon
OUR MISSION
Build a brand, (African) people can identify with, Expand local industries and create wealth locally, Create products that most African can afford.
We want to do that by channeling our cardinal values:
Dignity
Create what we consume rather than import others leftovers
Inclusion
Create a brand that can serve our singularities and communities
Creativity
Embody audacity, Confidence, cultural anchorage, Pride, Mordenism
Sustainability
Commitment to sustain communities and repurpose unused fabric to support our accessory line.
Growth
Value our people (employees, customers) and commit to continuous improvement, always striving for excellence
Prioritizing the African Consumer
We put the African consumer at the center by making high quality, ready to wear items that are specially curated for our diverse morphology and culture. We are creating a conscious and impactful brand that Africans can be proud of.
OUR MISSION
Build an (African) brand that Africans can identify with,
Produce and create wealth locally, Create products that most Africans can afford.
We want to achieve this by channeling our cardinal values:
Dignity
Create what we consume rather than importing other people's leftovers
Inclusion
Create a brand that can serve our uniqueness and our communities
Creativity
Embodying boldness, confidence, cultural anchoring, pride and modernism
Sustainability
Committed to supporting communities and repurposing unused fabrics to
support our Growth accessories line
Value our people (employees, customers) and commit to
continuous improvement, always striving for excellence
Priority to the African consumer
We put the African consumer at the center of our concerns by manufacturing high-quality ready-to-wear items, specially designed according to the diversity of our morphology and our culture. We create a conscious and impactful brand that Africans can be proud of.
MANIFESTO
At Lakelle, our vision goes beyond fashion.
We believe in the power of self-confidence, which is why we strive to embody boldness, cultural anchorage, pride and modernism in everything we create for our customers daily lives.
Our pieces are more than just clothes; they represent the diverse and beautiful identities of those who wear them.
We are proud to collaborate with Cameroonian artisans to bring unique and authentic designs to the world, showcasing our country's talent and know-how.
We create fashion that is inclusive of all differences, everyone can find a part of themselves in our collections.
Join us in celebrating our culture and embracing your individuality, and let's build the African dream together with our own hands.
With our creativity rooted in the tradition of our ancestors, those who came before us and fought to give us a legacy, we can conquer the world.
May this energy inhabit us and guide us in our efforts. With audacity, confidence and trust, we wear our armor to conquer our daily life.
Every piece we create is designed to arm you with the confidence and determination to take from life what you want it to give you.
"Embrace your confidence"
MANIFEST
At Lakelle, our vision is beyond fashion.
We believe in the power of self-confidence, which is why we strive to embody boldness, cultural anchoring, pride and modernism in everything we create to support our customers on a daily basis.
Our pieces are more than just clothes; they are a representation of the diverse and beautiful identities of those who wear them.
We are proud to partner with Cameroonian artisans to bring unique and authentic designs to the world, showcasing the talent and craftsmanship of our country.
We create fashion that is inclusive of all differences and where everyone can find a part of themselves in our collections.
Join us to celebrate our culture and embrace your individuality and let's build together with our own hands the African dream with our creativity rooted in the tradition of our ancestors, those who came before us and fought to give us a legacy, we can conquer the world.
May this energy inhabit us and guide us in the effort. With audacity, confidence and pride, we wear our armor to conquer our daily lives.
Every piece we imagine is made to give you confidence, determination to take from life what you want it to give you.